Introducing

Pine & Pepper

If you've got an air fryer sitting on your counter — or still in the box — Pine & Pepper is exactly what you've been looking for. Founded by Cathy Yoder, widely known as "The REAL Air Fryer Queen," Pine & Pepper offers a thoughtfully curated collection of kitchen tools, accessories, and cookbooks designed specifically for everyday home cooks. These aren't generic gadgets you'd find in a big-box store — every product has been personally tested and selected by Cathy herself, someone who has used over two dozen air fryers and cooked countless meals for her family of ten.

What makes Pine & Pepper special is the real person behind it. Cathy isn't a classically trained chef or a professional foodie — she's a busy mom who needed a smarter, faster way to get dinner on the table. That practical, no-fuss perspective is baked into every product she offers. Whether you're shopping for air fryer liners, a kitchen scale, ramekins, or her best-selling cookbook, you can trust that everything in the Pine & Pepper shop was chosen because it genuinely works and genuinely helps.

The Rest of the Story

Pine & Pepper

Hello from Cathy Yoder

Hello, and thank you so much for stopping by! My name is Cathy Yoder, and I'm thrilled to welcome you to Pine & Pepper. As a mother of 8, and a wife since 1994, I started Fabulessly Frugal to help families save money while enjoying delicious meals. Empowered Cooks soon followed, bringing the joy of air frying to countless kitchens. Now, with Pine & Pepper, I'm excited to offer a curated collection of high-quality kitchen tools and recipe books designed to make everyday cooking a breeze.

At Pine & Pepper, my team and I believe that cooking should be fun and accessible for everyone. Our products are carefully selected to help you prepare meals quickly and easily, without sacrificing flavor or quality. Your trust in us means the world, and we're committed to impressing you with our dedication to quality and customer service.

From Frugal Living to Air Fryer Queen

Cathy's journey started back in 2008 with a lifestyle blog called Fabulessly Frugal — originally a resource for helping families save money at the grocery store. Over time, it evolved into a go-to destination for tips on living a healthy, wealthy, and wise life. Cathy is passionate about empowering people, especially women, to find financial independence and confidence through the small, everyday choices they make.

By 2020, a new passion had taken hold: air fryers. As a self-described reluctant cook and busy mom of eight kids, Cathy desperately needed a way to get real food on the table — fast — multiple times a day. She tried meal prep, delivery services, eating out, and more. Nothing quite worked. Then she discovered the air fryer, and everything changed. Cathy began testing, reviewing, and developing recipes, and quickly realized she had something to share with the world.

Building a Community of Empowered Cooks

In 2020, Cathy launched the Empowered Cooks YouTube channel, which has since grown to over 750,000 subscribers, with her most popular videos pulling in over 7 million views. Her down-to-earth, relatable style — where she openly admits she doesn't love cooking — has resonated deeply with everyday home cooks who feel the same way. She has a rare ability to simplify techniques and make people feel at home in the kitchen, turning hesitant cooks into confident ones.

Cathy also authored a best-selling cookbook, Air Fryer Recipes: 150+ Yummy Air Fryer Recipes, which has sold more than 35,000 copies worldwide. The Empowered Cooks platform has grown to include over 300 video recipes, a transformative cooking course, and live online cooking classes where enthusiasts gather with Cathy in real time.

Pine & Pepper: Tools for Real Cooks

Pine & Pepper is the natural extension of everything Cathy has built. Inspired by her hands-on experience using more than two dozen air fryers and feeding a large, busy family, Cathy carefully selects each product in the Pine & Pepper shop — testing it herself before it ever reaches a customer. From testing air fryers to feeding her family, Cathy has tried nearly every air fryer gadget out there. The result is a product line she stands behind completely, because she uses it herself.