It Started with a Camera and a Cape Cod Summer

I think the most popular question people ask me is, "How did Capeology start?"

Well, I'll tell you. In June 2013, my family bought a house in East Falmouth. I had grown up going down to the Cape ever since I was little, but that summer was different. I actually was able to explore other places and capture those moments through my camera lens.

I knew I wanted an outlet to share these places with more people, so that's how Capeology emerged. From there, it just started to blow up. Talk about being in the right place, at the right time.

It was the peak of the summer season and the account was gaining more and more exposure. Photographers began to tag the account in their work and started to use #capeology on their posts. When that happened, I realized I had accidentally created a brand.

From Instagram to Jewelry: A Passion That Became a Business

Fast forward to Memorial Day weekend 2019, I knew this was something I wanted to do full-time. I had the Cape Cod ring idea in my head for over a year, but there was always an excuse not to do it.

Then I began to meet so many successful local businesses and owners through social media partnerships. When I would talk to them, their passion for their business would come through immediately. People would tell me that they heard that exact passion in my voice whenever I would speak about Capeology.

So I decided to go for it and bring my idea to life. And here we are. I'm so excited to bring my love for the Cape to others and hope these pieces will do just that.

The Collections

Capeology has grown from that first Cape Cod ring into a full collection of sterling silver coastal jewelry, with each line inspired by a different piece of what makes the Cape and Islands so special:

Cape Cod Collection: Including the new Entering Cape Cod Sign Collection, crafted in premium .925 sterling silver as a timeless reminder of summers spent by the beach and the unmistakable feeling of crossing over the bridge onto the Cape.

Anchor, Seashell, Starfish, Sand Dollar, Compass, and Mermaid Collections: Classic coastal motifs that celebrate the beauty and spirit of life by the sea.

Nantucket and Martha's Vineyard Collection: Pieces celebrating the iconic islands just off the Cape's shores.

Hydrangea Walk Collection: The newest addition, featuring delicate hydrangea bloom necklaces available in Bayside Blue, P-Town Pink, and Harwich Port Purple, each color carrying its own symbolic meaning.

Wellfleet Waves and Two-Toned Collections: Additional styles that broaden the range for every taste.

Give Back Bracelets: A collaboration with T. Jazelle, where $2 from every sale is donated to Impact Melanoma, spreading sun safety awareness and supporting melanoma patients and their families.