Our Founder

Donald Henn first started selling cookware over 50 years ago, right out of college. He has sold quality stainless clad cookware to families around the country for decades.

In 1983, he purchased a cookware factory in Clarksville, TN and from that New Era, Inc. was born.

3 Generations Family-Owned & Operated

Making and selling cookware has been the Henn family business for decades. While our product has evolved over the years, our mission has not:

Make a great product, sell it at a fair price, and pay good wages to the American workers who build it. Our aim is to craft tools that help people fall in love with cooking at home.

Made Right Here

Over 40 years of American manufacturing. Running a quality-obsessed factory here in the USA is hard. So, why have we kept at it?

The Product

By making these pans right here, we get full control over all the details and processes. If something isn’t up to our standards, we can improve it. We’re continually refining our manufacturing, ensuring that every pan is reliably high quality.

The People

We’re a small team, a good portion of which has worked here for decades. These colleagues are our friends and neighbors, and our factory relies on their expertise, knowledge, and hard work to keep producing great products year after year.