A Letter from Our Founder, Josh Schroeter

I've been in the snack food world for 20 years. Along with my previous co-founder partner and best friend, we created Sahale Snacks and grew it into a household brand. Our claim to fame was reinventing commoditized trail mix with complexity, essentially amazing combinations of ingredients and flavors.

Flash forward, and here I am again with different insights and perspectives. The calling today is for simplicity and snacks that taste closer to their pure and earthly essence. Nothing over-engineered. No fuss, no fillers.

I believe that living authentically and taking time to enjoy life's simple pleasures is the best way to live, and to snack. What started as a sunflower seed company has blossomed into a genuine passion for taste, quality, and community. So sit back, relax, and snack. We're just getting started.

The Team Behind South 40

South 40 Snacks is built and run by a small, dedicated team. Josh Schroeter founded the company and leads its vision. Jonas Hanna serves as co-founder. Jimmy Freudenberg heads sales. Eric Watt Farrugia leads supply chain. Chris Watson manages national accounts. Kinsey Kahlo oversees finance. This is a lean, experienced team with deep roots in the premium snack world, working together to bring simple, honest food to snackers everywhere.

Sourced with Purpose, from the Best Farms in the World

South 40 Snacks is passionate about responsible sourcing. Ingredients are selected not only for their quality and flavor but for their role in supporting traditional farming practices that protect biodiversity and enrich local communities. The Macadamia nuts come from Hawaii. The Marcona almonds come from Spain. The Baru nuts are sourced from Brazil. The tropical fruit comes from West Africa and Southeast Asia. The sunflower seeds are jumbo-sized and sourced for maximum freshness and crunch. Every sourcing decision is documented and published on the brand's sourcing pages, covering bar sourcing, baru, cashew, coconut, mango, and Marcona sourcing in detail. South 40 works with trusted farmers who honor the land and the craft of growing, ensuring each nut, fruit, and seed speaks for itself.

Found in Over 1,000 Stores and Loved by Thousands

South 40 Snacks has built a passionate and growing customer community, with over 900 reviews averaging four-plus stars on Amazon and an equally devoted base on their own site. Customers describe the sunflower seeds as the best they have had in their lives, the coconut chips with nectar as a million times better than anything at Trader Joe's, the Pistachio bars as addictive, and the Marcona almonds as the best snack they have ever had. The brand is carried in over 1,000 stores nationwide and is available to order online with free shipping at $50.