Meet Seneca: The Founder Behind the Brand

Seneca Berniard Connor is the founder of The Bag Icon, a premium accessible luxury handbag and accessories brand built on the belief that elevated design should be transparent, intentional, and accessible.

Before launching The Bag Icon, Seneca spent years working in corporate law, where she developed a deep understanding of how complex systems, pricing structures, and policies are designed — and how often they prioritize opacity over clarity. That experience shaped her approach to building a consumer brand.

The Bag Icon was created to challenge traditional luxury norms that rely on inflated markups, artificial scarcity, and confusing customer policies. As a founder-led brand, accountability and trust are central to every decision, from product design to customer care.

Seneca believes the future of luxury is transparent, and that modern consumers deserve clear pricing, clearly stated policies, and brands that stand behind their products. Today, she leads The Bag Icon with a focus on thoughtful product design, long-term value, and honest communication with customers.

Luxury That's Inclusive

There is no gatekeeping here. The Bag Icon offers high quality leather bags in iconic styles to the conscious customer who wants the look and feel of luxury without the high price tag, without sacrificing quality or style. The brand wants you to look amazing and keep your coins to invest, save, or pursue your dreams. Become an Icon. The Bag Icon is here to help you look great along the way.

Named for Iconic Women

The names of The Bag Icon's handbag collections are inspired by iconic women throughout history. These women broke barriers, fought for social equality, and lived fiercely. Their lives and achievements serve as sources of inspiration behind every collection. Each individual product page includes links to learn more about the iconic woman whose name it carries, connecting customers to the history and spirit that the bag honors.