From Attorney to Gluten-Free Pioneer

Jules Shepard did not set out to lead, inspire, and advocate for the gluten-free community. But to anyone who knows her, it is no surprise she does. Diagnosed with celiac disease in 1999, Jules was a former domestic violence attorney who was simply unwilling to accept the dry, gritty, vacuous gluten-free foods that were the norm at the time. Two years of experimenting in her kitchen later, Jules had perfected an all-purpose gluten-free flour blend that allowed her to continue her passion for baking without compromise.

A Flour Born from Personal Need

Jules' flour was never intended for the masses. She developed it for herself and for the family she lovingly feeds. But word spread quickly, and friends and neighbors begged her to make her five-flour blend available to them. Since its introduction in 2008, Jules has sold well more than two million pounds of her gluten-free flour, first through her former company and now exclusively through gfJules. Her flours and baking mixes have won consumer choice awards year after year, earning the title of number one gluten-free flour nine consecutive times as of 2026.

An Advocate Who Changed the Law

Jules' commitment to the gluten-free community goes far beyond baking. When the FDA appeared stalled on long-overdue gluten-free food labeling regulations, Jules took bold action. She united the gluten-free community and made national headlines by constructing an eleven-foot-tall, one-ton gluten-free cake to demand regulatory attention. The event drew coverage from The Washington Post, USA Today, and Forbes, and ultimately prompted direct engagement from the FDA. The agency not only attended the event but committed to prioritizing the legislation. The gluten-free food labeling regulations in place today grew directly out of that movement.

Recognition and Community

Jules was voted Gluten Free Person of the Decade in the 2020 Gluten Free Awards, a recognition of her lasting impact on the gluten-free movement. She is the author of three award-winning gluten-free cookbooks, a tireless public speaker and educator, and the co-host of the number one rated gluten-free podcast, You Had Me At Eat. Her blog has been voted the number one gluten-free blog seven times. Jules runs gfJules with her husband Jeff and, as she likes to say, she rarely sleeps.

Products Made with Integrity

All gfJules products are certified gluten-free and kosher, made in a dedicated gluten-free facility, and certified free from the top nine food allergens, including wheat, soy, dairy, egg, peanuts, tree nuts, sesame, fish, and crustaceans. Every product is non-GMO and proudly made in the USA. Jules holds her products to the highest safety standards because she eats them herself every single day.